Dr. Tony Vercillo

Link: http://www.marketingcharts.com

QR Codes, we see them everywhere. Some might not know what I am even talking about. Best way to get information is use Wikipedia. According to good ole Wiki: QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes.

Now that we know what a QR code is, do consumers actually download the application to their phone and use the electronic reader? According to the article I found, consumers are scanning the QR codes. For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store.

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Link: http://www.marketingcharts.com

Advertising is becoming harder because of all the new technology. TV commercials are growing obsolete and being used for brand awareness for the big time companies. The increasing costs and the wide variety of channels and technology advancements (DVR, TIVO) are making it impossible for marketers to use TV as an advertisement option.

The next best method is to internet radio. Sites like Pandora are on the rise for users. According to www.wired.com Pandora announced last month that it has registered over 80 million users since chief strategy officer Tim Westergren, founded the company slightly over a decade ago. That’s a lot of people, considering that Pandora is only available in the United States, and that would be more than a quarter of the population.

Check out this article I found on Internet Radio Advertising….

Internet radio use is on the rise, reaching 42% of US broadband households, and this has translated to higher effectiveness for advertisers, says TargetSpot [pdf] in a May 2012 study. 58% of listeners surveyed recalled having seen or heard an internet radio ad in the past 30 days, up 11.5% from 52% in the company’s 2011 study. Of those, 44% responded in some way to an ad, up 10% from 40% a year earlier. The most common response, at 20% of all internet radio listeners, was to visit the company’s website (up from 17% in 2011). 17% searched online for more information about the product or service (up from 15%), and 14% clicked on the ad displayed in the internet radio media player or website (up from 13%). 12% also became a fan of the product or service or clicked like on a social networking website, up from 10% in 2011.

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Link: http://www.ifmc-consultants.com/shop

Hey fellow student’s,

Jackie here again, to give you quick tips to be successful in Tony’s class. The semester is coming to an end quickly. Remember to keep participating and start working on those Final papers, I know the due date seems far, but don’t let it creep on you. The papers need to have relevant information and need to be loaded with charts, graphs, and examples. In general look how Tony teaches his classes, very hands on, he uses industry examples and explains through charts and graphs. To get a solid A on the papers, source information from blackboard documents and class notes. Also he will review your work, if you show ahead of time he will critique everything. Keep working hard, participate and ask Tony to review your work and you will be sure to receive an A in his class.

Also don’t forget to thank Tony for everything he does, he loves his students and does a lot for them!!!

Link: http://www.ifmc-consultants.com/shop

Check out this article I found about social media....

Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in survey results released in May 2012. In terms of social service channels currently supported by respondents, Facebook leads, with 60% indicating support, just ahead of Twitter (59%). Even so, just 13% say they track the cost of Facebook for customer service, and just 15% track Twitter’s cost for this activity. Similarly, less than 1 in 10 track the transaction costs of other activities on these channels, including technical support, service with sales, and proactive service

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