Dr. Tony Vercillo

Link: http://www.ifmc-consultants.com/shop

Well it looks like the end to another busy year. 2011 was a challenge for us all, but we made it and it's time to celebrate. With that in mind, I'm taking the next 3 weeks off. It's been long overdue, as my kids point out on a rather frequent basis. So I'm shutting down my business life and going to live a regular life until 2012. Whether I make it that long or not remains to be seen.

I'll be back on January 8th with more great blogs, products, ebooks, regular books, Teaching Follies, and many more great items to help further your business success. Until then, I hope everyone out there has a wonderful and safe holiday season.

Ahem! Stephanie here. It's not really a personal blog posting unless I get to interject somehow. I too hope you all have a fabulous holiday season. I will be baking cookies (no seriously), playing with my crazy dogs and moooooving (ugh)! So everyone go enjoy your favorite holiday drink, listen to some Josh Groban, and be thankful YOU aren't moving (well, unless you are. Then we can be in misery together).

From all of here at IFMC Inc., Have a Merry Christmakwanzakah and a Happy New Year!

Link: http://www.ifmc-consultants.com/shop

A White Paper from Supply Chain Management Review

A company’s supply chain represents an untapped opportunity to realize increased short and long-term cash flows and cost savings. However, inefficient supply chain processes clearly have a significant effect on a company’s cash position. For example:

• The lack of a dynamic inventory planning capability can result in 10 - 15 per cent excess inventory buildup.

• Ineffective expediting techniques can degrade supplier on-time delivery by 5 per cent or more.

• The failure to benchmark freight rates and monitor the use of lowest-cost carriers can increase freight costs by 6 - 7 per cent.

Each of these broken processes represents cash ‘leaking’ out of a company’s operations, cumulative impact of which can drain its competitiveness and profitability. This paper shares insights from Genpact supply chain leaders on how companies can implement effective end-to-end supply chain processes and free up working capital and cash and push for sustained growth.

Link: http://www.teachingfollies.com

Link: http://www.ifmc-consultants.com/shop

Marketing is a very fluid process. As soon as one tecnique is mastered by the industry, a new way of doing things comes along. Why is that? Because that's how fast consumers catch on. This ten steps take a look at what we can expect from business and marketing in the (not so distant) future.

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Link: http://www.mashable.com

Another great article from Heather Hurman over at Mashable. I'm really beginning to love this site!

As the old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don’t let the same thing happen to your new product. This is where a solid content marketing plan comes to the rescue.

Susan Gunelius, author of Content Marketing for Dummies, defines content marketing as “the practice of developing awareness, recall, purchases and loyalty through the use of content published online or offline.” It is a cost-effective and easy strategy, although it can be extremely time-consuming. But trust me, it’s worth the effort!

Here are 10 steps you can take to improve your content marketing and drive awareness around your products.

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