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Blog on Supply Chain Management, Private Fleet, Marketing and Distribution Consulting







Category: Articles

Article: Top 10 Tips for Better Content Marketing

12/02/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Articles

Another great article from Heather Hurman over at Mashable. I'm really beginning to love this site! As the old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don’t let the same thing happen to your… more »

How Cellphones Shape the Lives of College Students

11/01/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Articles, Students Corner

Great article from Mashable, but if I catch any of you... The majority of college students today use smartphones — although three-quarters don’t foot their own bills. Not surprisingly, this has changed the classroom dynamic. Some 88% text during c… more »

iOS5: Tips for Marketing

10/14/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Articles, Marketing, World Business

The new iOS 5 rolled out this week for the iPhone and the iPad. The number of new features is staggering, but what does it all mean? Well, right now I'm having  my minion my assistant Stephanie play around with her updated iPhone and iPad and learn what… more »

The Influence of Ethnicity

08/04/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Articles, Marketing

The Influence of Ethnicity I recently read an article that talks about the power of ethnicity. What many people don’t realize is that ethnic groups have had a strong influence on our culture. For example, rock music started with the black culture and w… more »

The Customer Isn't Always Right: Article by Steve McKee

06/21/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Articles

It's an interesting notion, one that many people still don't share. But when it comes down to basic understanding of business, the customer really isn't always right. Most customers are not looking at what is right for your business, but what is right f… more »

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