Dr. Tony Vercillo

Link: http://www.ifmc-consultants.com/shop

A big topic in marketing is the packaging of a particular product. How it should look, who it should appeal to, type of materials used, etc. And just as important, if the product is international, how it should change to fit that particular market. Below are images of products that have created alternative looks to meet the preferences of an overseas market.

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Coca-Cola

Coca-Cole has been around for over 100 years and the above image showcases the image changes for the bottle just here in the United States.

Even though Coca-Cola could get away with leaving the company name in English - it  is iconic after all -  they chose to also create bottles in the native language and characters of a particular region. This tells a consumer that Coke is meant to appeal to everyone, no matter where they come from.

Nike

The Nike LeBron 8 was a limited release in the U.S., yet Beijing consumers were able to get thair hands on it in an even better deal.

The shoe was released in a special package consisting of a black wooden box with a “Christmas Day: Battle in Beijing” tree/basketball/star graphic logo etched onto the lid. Inside the box were the Christmas Day colorway LeBron 8, a special booklet, and a black suede bag graced the increasingly prominent Lionhead logo adorned in gold.

Lays

Pepsi-Co, when they released Lays overseas, didn't just create different packaging, but also created different flavors. Here's a list of some of the flavors they released and where:

• UK - Lamb and Mint , Beef and Onion , Pickled Onion , a puffed snack with Spicy Tandoori Masala, and Cool Yoghurt and Mint
• India - The Chaat Street line reflects the flavors of street vendor snacks
• China - Cool Cucumber and Cool Lemon chips
• Brazil - Shrimp Cocktail flavor

Are there any companies you know of that have created a different type of package for their international consumers? Sound off below or discuss it in class!