Marketing is a very fluid process. As soon as one tecnique is mastered by the industry, a new way of doing things comes along. Why is that? Because that's how fast consumers catch on. This ten steps take a look at what we can expect from business and ma… more »

The new iOS 5 rolled out this week for the iPhone and the iPad. The number of new features is staggering, but what does it all mean? Well, right now I'm having  my minion my assistant Stephanie play around with her updated iPhone and iPad and learn what… more »

It's pretty clear that the headline says it all. In this blog we've addressed some truly inspirational ideas that marketers have come up with in their quest to get the product noticed and in people's hand's. But what is the reason for it? I mean, commer… more »

I recently wrote a blog on cross promotion and the positive impact it can have when done right. Well, I found this great example from Butterfinger that I thought I'd share.   more »

As you all know, I'm constantly getting my inspiration for blogs from information I find online. Not just websites, but news articles, research papers, and many other forms of communication. There is a great website out there called Mashable that, if yo… more »