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Blog on Supply Chain Management, Private Fleet, Marketing and Distribution Consulting







Category: Pictures

Some Great Ads of 2011

10/31/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Pictures

Found some more great ads for you guys. What other ads have you found? I love the simplicity of this McDonald's ad. more »

Unique Advertising

09/14/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Pictures, Students Corner

I have, in the past, posted photos of some fairly unique pieces of advertising. Well, recently I have my students the task of findinf some of those images on their own. They did a fantastic job of coming up with some really interesting marketing pieces… more »

The Art of Photoshop: Going the distance or going too far?

08/16/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Marketing, Pictures

As any good marketer will tell you, a tool like Photoshop is essential when it comes to creating a flawless brand. Editing software like Photoshop and In-Design are used for everything from a product’s packaging to ads, menus to banners; basically anyth… more »

Spot the Fake

07/19/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Marketing, Pictures

Yesterday's blog took a look at products that change the look of the package depending on where it's going in the world. But there's another issue that should be addressed in the world of Global Marketing; counterfeit products and just how good the prod… more »

International Packaging: Changes the World Over

07/18/11 | by Dr. Tony Vercillo [mail] | Categories: Welcome, Marketing, Pictures

  A big topic in marketing is the packaging of a particular product. How it should look, who it should appeal to, type of materials used, etc. And just as important, if the product is international, how it should change to fit that particular market. B… more »

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