Tuesday, 09 February 2010
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Tony Vercillo
Professor, Consultant, Author
Lamb MKTG 2009-2010
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1
Chapter 1 - An Overview of Marketing
941
2
Chapter 2 - Strategic Planning for Competitive Advantage
557
3
Chapter 3 - Social Responsibility, Ethics, and the Marketing Environment
438
4
Chapter 4 - Developing a Global Vision
460
5
Chapter 5 - Consumer Decision Making
439
6
Chapter 6 - Business Marketing
376
7
Chapter 7 - Segmenting and Targeting Markets
377
8
Chapter 8 - Decision Support Systems and Marketing Research
285
9
Chapter 9 - Product Concepts
295
10
Chapter 11 - Services and Nonprofit Organization Marketing
265
11
Chapter 12 - Marketing Channels and Supply Chain Management
290
12
Chapter 13 - Retailing
257
13
Chapter 14 - Integrated Marketing Communications
254
14
Chapter 15 - Advertising and Public Relations
283